Black Friday 2026 at Pursure: The Complete Calendar

Black Friday at Pursure is not one frantic day. It is five weeks of planned price drops, published in advance, so you can decide when to buy instead of racing a countdown. All times are Eastern Time.

The calendar

• Early Black Friday, Nov 2 to Nov 22: 10% off sitewide, 15% off bestsellers.
• Member Early Access, from Nov 20: Pursure Plus members unlock Black Friday Week prices 72 hours early.
• Black Friday Week, Nov 23 to Nov 29: 20% off electronics and home & kitchen, plus $25 off $200 or $60 off $400.
• Black Friday, Nov 27: 40% off doorbusters and free shipping on every order, no minimum.
• Cyber Monday, Nov 30: 25% off electronics, plus an extra 10% for members with code CYBER26.
• Cyber Week Extended, Dec 1 to Dec 6: buy 2, get the 3rd at 50% off household, baby, pet and personal care essentials.

How we keep prices honest

A discount only means something if the starting price is real. "Was" prices on Pursure are the manufacturer's list price or the seller's own recent selling price, and each deal shows exactly which promotion is being applied at checkout. You will never see a price raised in October so it can be "cut" in November.

Doorbusters, explained

Doorbusters are our deepest single-item discounts, available on Black Friday only and while stock lasts. Each has a per-customer limit so resellers cannot clear the shelves before you get there.

Stacking rules

Most campaign discounts stack with spend-more-save-more tiers and free shipping. A few, like doorbusters and sitewide percentages, are exclusive: they apply only when they beat every other offer on the same item, and the cart always picks the better deal for you automatically.