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Launch SeasonBrand-new, sealed, and priced to celebrate our launchEnds Nov 1
Black Friday 2026

Five weeks of deals, dated in advance

No guessing and no 3 a.m. alarms. Every price drop has a start date, an end date and a real reference price.

Early Black Friday Deals starts Nov 2

See the calendarGet date alerts

The calendar

Each window starts at midnight Eastern and ends at midnight after its last day.

  1. Nov 2 – Nov 22Coming up

    Early Black Friday Deals

    10% off across the store and 15% off our bestsellers, three weeks before Black Friday.

  2. Nov 23 – Nov 29Coming up

    Black Friday Week

    Daily deals, doorbusters with per-customer limits and spend-more-save-more tiers. Members shop 72 hours early from Nov 20.

    Members from Nov 20

  3. Nov 27Coming up

    Black Friday

    Our deepest doorbusters on TVs, toys, apparel, appliances and furniture, for one day only.

  4. Nov 30Coming up

    Cyber Monday

    Electronics and computers at their lowest, plus a stackable code for members.

  5. Dec 1 – Dec 6Coming up

    Cyber Week Extended

    Essentials bundles across household, baby, pet and personal care through Dec 6.

All dates and times are Eastern (America/New_York).

Deals you can trust

Three rules we follow for every Black Friday price.

  • Honest reference prices

    A "was" price is either the maker's list price or the price we actually charged before the deal. We never raise prices to discount them.

  • Fair doorbuster limits

    Doorbusters are limited per order and stock counts are real, so resellers can't clear the shelf in seconds.

  • Price-drop protection

    If a product you bought from Nov 2 drops further before Dec 7, contact us and we refund the difference.

Doorbuster preview

Today's prices are shown. Doorbuster prices go live on Black Friday, Nov 27.

Today's deals

Never miss a start date

We'll email you the morning each window opens, plus one reminder before doorbusters sell out.

One or two emails a week. We never share your address.

Shop Black Friday Week three days early

Pursure Plus members get Black Friday Week prices from Nov 20, plus the members-only CYBER26 code on Cyber Monday.

See membership

Black Friday questions

When does Black Friday 2026 start at Pursure?

Early Black Friday deals start Nov 2. Black Friday Week runs Nov 23 to 29, with doorbusters on Friday, Nov 27. Cyber Monday is Nov 30 and Cyber Week Extended runs through Dec 6.

Are the discounts real?

Yes. Reference prices are the maker's list price or our own previous selling price. We publish the calendar in advance so you can compare.

What do Pursure Plus members get?

Access to Black Friday Week from Nov 20, extra savings on items marked with a member price, and the members-only CYBER26 code on Cyber Monday.

Why are some deals limited per customer?

Doorbusters carry a limit of two per customer so more shoppers can get them. The limit is shown on the product page and enforced in the cart.

Can I return Black Friday purchases?

Yes. Unopened items can be returned within 30 days of delivery, and holiday orders delivered from Nov 2 can be returned until Jan 31, 2027.

Which time zone do the dates use?

All campaign windows use Eastern time (America/New_York), starting at midnight.